Entry: Masks of gold Tuesday, June 13, 2006



If you do not know this already, I work for a CENSORED. It is called CENSORED. Everyday we CENSORED for our various CENSORED. And yes, I am well paid.

 

My job is not what I'm about to talk about, actually, although it does have some connection to the topic. As always, I'm about to talk about humanity.

 

One our client is CENSORED. Of course, most of you already know what company it is, but for you who do not, the above mentioned is one of Indonesia's largest cigarette manufacturer, now owned by CENSORED, the people who makes CENSORED. Today, an order came for me. Make a CENSORED of a couple of CENSORED for company. These are what I am about to talk about.

 

CENSORED recently made a huge publication about the fact that it had allocated CENSORED to 'help CENSORED in CENSORED' out of their 'concern for the CENSORED'. Oooh..aaahhh..how noble. At a glance, this is a very generous gesture and deserves our applause. However, I ask you to see beyond it.

 

This action, I meant the publicity, begs the question: do you help your fellow human in need because you want to? Because you feel that you could and should do that? Or is it to boost one's sales and profit? If a corporation is so benevolent that it donates a large amount of money for the 'sake of the victims', why does it need to publicize it? What for? Is it to bask in the light of its own kindness? To be able to pat yourself in the back and say, "Good job. Now everyone know how kind we are?"

 

It is disgusting to see that humanity is now reduced to a mere calculation of profit. Charity degraded to a mere assessment of CENSORED.

 

By and large, the company is not the only guilty party. CENSORED, another client of ours, has a CSR (Corporate Social Responsibility..heh..have you ever heard such bullshit?) program aimed for CENSORED. They will fund CENSORED. These CENSORED need to submit proposals about how they plan to go about this lofty goal. Do they really care? Do they really give a damn about the CENSORED? About the CENSORED? While most of their children go to high-end schools such as High-Scope, Global School, and the like.

 

Public relations, really, is about informing the public 'only those selected facts that their corporate masters wish the public to know', while at the same time trying to silence others who say otherwise by counter-accusations and more propaganda. Sure, we all know that. But what is the limit? Is it ethical to use disasters and the death of thousands as an advertisement? As a tool to sell more and more, gain more and more? When is it ever enough? When has it ever cross the line?

 

This is what our species has become. A collection of shallow interests and greed masked as benevolence and faith. I'm right at the thick of it, trying to make a change. I don't think that'll happen anytime soon. My deepest apologies, comrades.

 

 

   1 comments

anjingbalap
August 9, 2006   10:29 AM PDT
 
well... let's put it this way....

it's better than nothing...

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